Creating Your Demo Tape
Your demo tape is a critical part of obtaining broadcasting employment. Here are some “Do’s” and “Don’t” for this important piece:
- Don’t make it too long.
Resist the tempatation to include entire shows or complete commercials. The average demo tape for air work shouldn’t be longer than 3 minutes. The PD is looking for the right sound, attitude and potential, which they can usually sense within a few moments. If they feel they’d like to hear more from you, you can always send more audio later.
- Do, if at all possible, include aircheck snippets from one really good day with as few out-of-chronological-order portions as possible.
- Don’t worry about putting your best break first — many PDs spin in a minute or so before listening to tapes.
In addition, keep your resume short and simple: no more than one page. And send out many copies at one time; when you get responses (and hopefully some offers) you’ll be able to compare and choose from more than one.
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