Radio Connection Becomes Radio Connection
On January 1, 2015 Radio Connection will officially change its name to Radio Connection. The new name will reflect the program’s recent changes to include not only expert, hands-on training in radio broadcasting but also offer professional guidance in the fast-growing media world of audio and visual podcasts, digital streaming radio, and You Tube shows.
The State of the Media Report 2013 cites changes in the radio broadcast industry at the top-tier level. PRI (Public Radio International) was sold to Boston-based public radio station WGBH in 2012. American Public Media partnered up with BBC to distribute BBC World Service in the United States, most likely a move to expand their base and win over new listeners. Of the public radio giants, NPR (National Public Radio) comes out ahead at positioning themselves for the “digital age better than any other news radio, at least in terms of finding its audience.” The report cites the reason NPR is largely unaffected by recent media trends is precisely because they have met these changes head-on with the “release of their popular mobile app” which enables listener to listen to programs on-demand.
A study funded by Triton Digital, Edison Research (March 2014) finds “the weekly audience for all forms of online radio is now 36% of all Americans age 12 and older, or 94 million nationally.” In a new media landscape that includes podcasts, DAB (Digital Audio Broadcasting), You Tube webseries and a host of other media outlets, it has never been more important for individuals who want to build careers as DJs, announcers, hosts, and radio show personalities to understand how to navigate the ever-changing terrain.
Brian Kraft, Chief Operating Officer of Radio Connection says, “That the world of broadcasting is changing is not new news. In fact, broadcasting is always changing. Hands-on apprenticeship (externship) with a broadcasting professional enables individuals to gain the knowledge and skillsets then need to acclimate to the industry’s changes. Unfortunately, most broadcasting trade schools are years, even decades behind the times. Radio Connection stays current because our students learn from inside the industry itself.”
The Radio Connection is the only broadcasting apprenticeship (externship) program in the world that has some of the biggest names in broadcasting as mentors and staunch supporters of the program. Media giant, Walter Sabo, CEO of Sabo Media and former Vice President of NBC Incorporated and ABC fully endorses the program. Nationally syndicated NBC sports host Jim Daniels mentors for the school as does Sean “The Rabbi” Tyszler at WMMR in Philadelphia, PA.
Students enrolled in the Radio Connection program are enthusiastic in their responses. Callan McClurg of San Diego, CA says, “Everything is FANTASTIC!! We’re chugging into the Sports Broadcasting unit of the course and I also have some good news!! Through the station, I am now doing actual sports play-by-play broadcasting!!” Student David Kouri says this of his mentor, radio personality LA Lloyd at KLBJ in Austin: “My mentor is absolutely phenomenal. I love working with him. I’ve been listening to him for the last four years on the radio here in Austin and it’s been great being able to learn from a legend. I’m truly excited about this opportunity and know that if I do the job that I’m capable of doing that I will succeed beyond my wildest dreams.”
Recent success stories include graduate Zoe Joulios, who apprenticed under Jim Daniels, who recently went on to land a coveted position at KIXY in San Diego and program graduate, Sundance Dawe, who successfully started his own radio show “GeekLine” while apprenticing under John Miller of FCC Free Radio in San Francisco, CA.
Radio Connection was also recently featured in Larry King Now who calls the school “an amazing concept.” The school offers up to 12 months of job placement assistance upon graduation and career assistance counseling through their Stay Connected Program.
For more information about Radio Connection, visit www.radioconnection.com or call 800-755-7597.